LENTE FALSONIKE / RECURSO GRATUITO

EL REGALO DE COMENTA NIKE

Una campaña.
Cinco decisiones.

Antes de generar, planea qué aporta cada imagen. Aquí tienes el shot list, los prompts reales usados en el carrusel y una plantilla de brief para llevar a Claude.

Concepto independiente generado con IA. Campaña ficticia, no encargada ni aprobada por Nike. Sin afiliación ni patrocinio. Persona adulta completamente ficticia. Tenis y prendas de fidelidad aproximada, sin modelo específico ni prestaciones atribuidas.

Ver el shot list ↗
Personaje adulto ficticio en un showroom de tenis con asiento azul; imagen generada con IA
NIKE · CONCEPTO IA NO OFICIAL

01 / PLAN DE CAMPAÑA

Cada toma tiene una función.

Toma / slidesFunciónEncuadreLuzAcción
Showroom / 01 + 06Presenta el mundoRetrato ambiental de cuerpo entero, 50 mmFlash difuso fuera de eje y luces cálidas del showroomSentada sobre plataforma azul, pies apoyados y manos visibles
Producto / 02Concentra la atenciónTenis completo de perfil exterior, diagonalLuz principal suave frontal izquierda y recorte posterior derechoSuspensión de estudio; conserva margen alrededor del producto
Detalle / 03Muestra los materialesRecorte bajo las rodillas, 70 mmFlash lateral suave y sombras de contactoAmbos zapatos apoyados; muestra tejido, costuras y pliegues
Movimiento / 04Aporta ritmoCuerpo y gesto con espacio para la acciónConserva una dirección de luz coherenteRevisa apoyo, peso, caída de tela y continuidad de extremidades
Beauty / 05Acerca al personajeRetrato cerrado, manos fuera de cuadroTextura natural y luz coherente con el showroomBoca cerrada y relajada, mirada ligeramente fuera de cámara

El carrusel tiene siete slides: cinco funciones visuales, un paso del brief al plan y el cierre. La toma de grupo de pruebas previas no forma parte de esta selección final.

02 / LLEVA EL PLAN A CLAUDE

Completa el brief.

Plantilla editable
Actúa como director de campaña y convierte este brief en un shot list coherente.
Marca o proyecto: [nombre; indica si es un concepto no oficial]
Objetivo y audiencia: [qué debe comunicar y a quién]
Producto: [silueta, materiales y rasgos visibles; no inventes prestaciones]
Mundo visual: [lugar, paleta, contraste y una dirección de luz]
Personaje: [adulto ficticio, identidad y vestuario constantes]
Referencias: [identidad / producto / estilo, identificadas por separado]
Entregables: [formato, cantidad y canal]

Planea cinco tomas: showroom, producto, detalle, movimiento y beauty.
Devuelve una tabla con función, encuadre, luz, acción, vestuario y referencias necesarias.
Después redacta un prompt por toma. Mantén identidad, producto y tratamiento fotográfico coherentes.
Revisa apoyos, manos, anatomía, pliegues, sombras, boca y textura de piel.
No inventes texto, modelos ni atributos técnicos. Señala qué falta antes de generar.
Declara el uso de IA y, cuando corresponda, el concepto independiente sin afiliación.
Instrucción que aparece en el slide 06
Define encuadre, luz y acción para el showroom, el producto, el detalle, el movimiento y el beauty.

03 / ARCHIVO DE PRODUCCIÓN

Los prompts del carrusel.

Texto original de producción en inglés. Claude ayuda a planear y redactar; las fotos se generaron con motores de imagen. El mismo prompt puede producir resultados distintos. Adjunta las referencias indicadas: las frases sobre identidad no sustituyen los archivos.

Showroom del concepto ficticio Nike generado con IA
SLIDE 01 + 06 / CONCEPTO IA NO OFICIAL

SHOWROOM

Presenta el mundo

Motor registrado: gemini-3-pro-image (versión Pro). La imagen final incorpora una edición de boca cerrada y una composición localizada. Se conserva el prompt base; el texto exacto de esa edición no quedó archivado y no se reconstruye aquí.

Prompt original · inglés
Use the four original identity masters of Lea as the same fictional adult woman, 29. Pale blue eyes, dark blonde loosely wavy long hair with darker roots and center part, fair uneven ivory-pink skin, oval slightly asymmetric cheeks, gently convex nose, subtle freckles, small mole on left neck. Preserve exact person and realistic healthy athletic proportions. No resemblance to any real person. Lea wears a slightly oversized retro Nike cotton sweatshirt: ecru central panel, navy shoulder panels and cuffs, small muted brick-red side inserts, one small stitched dark Nike swoosh at left chest and NO lettering. Wide charcoal cotton twill trousers with genuine heavy folds and break over the shoes. White Nike running sneakers, simple white mesh upper, black outer side swoosh, white laces and sole, thin black rubber tread; approximate generic Nike shoes, no model name or technology claims. No jewelry. Invented sneaker showroom, not an actual identifiable shop: seating platform upholstered in vivid cobalt-blue long-pile faux fur, dark shelving wall of softly illuminated white sneakers behind, no readable signs, no posters or people. Photographer's slightly off-axis diffused on-camera flash with warm practical shelf lights in background, believable flash falloff and coherent contact shadows. Rich blue, cream, navy, charcoal and a little brick red; editorial snapshot, not a set rendering. Full-body candid environmental portrait. Lea sits relaxed but upright on the right end of a low cobalt plush platform, both feet on floor slightly separated, right foot a little forward. Her left forearm rests on left thigh and left hand lies naturally near knee; right palm rests on the seat by right hip. She turns her face slightly toward the photographer and smiles naturally with a tiny glimpse of imperfect front teeth, no exaggerated grin. Entire shoes, hands, head and platform supports visible; camera from a three-quarter standing position with natural 50mm perspective. Clothing creases and body/seat compression believable, photograph from a real editorial session. Photographic editorial realism: an actually photographed moment, believable depth and lens perspective, slight lens falloff, fine random 35mm film grain, individual hair strands, skin with restrained irregular pores, faint under-eye texture and natural slight facial asymmetry. Real textiles with weight, creases and seams. Never waxy smooth skin, perfect symmetry, plastic surfaces, CGI or hyper-sharp render edges. No generated text, signage, letters, number labels or watermarks. The only permitted brand is Nike, represented by simple swoosh marks, no slogans. Portrait 4:5, all essential limbs, faces, shoes and props comfortably in frame.

Adjunta: Referencia 1 ↓ · Referencia 2 ↓ · Referencia 3 ↓ · Referencia 4 ↓ · Referencia 5 ↓. Copias WebP de las referencias sintéticas de producción.

Producto del concepto ficticio Nike generado con IA
SLIDE 02 / CONCEPTO IA NO OFICIAL

PRODUCTO

Concentra la atención

Recuperada de la generación en cuenta; el registro final no identifica la versión exacta del motor.

Prompt original · inglés
Person-free product hero photograph of one generic white Nike running shoe, white mesh upper, black outer-side swoosh, white laces, white midsole, thin black rubber outsole. No model name, technical label or technology claim. The whole shoe appears suspended diagonally, heel higher at image left and toe lower at image right, viewed outer side. A studio suspension effect, no visible wire. Soft out-of-focus gradient backdrop of smoky purple at top, amber orange at lower left and cobalt blue at lower right. A controlled rim light from rear right traces heel and mesh, broader soft key from front left reveals material. Fine photographic grain, realistic rubber thickness and stitched fabric, restrained contrast, no glossy plastic CGI surface. Entire shoe, laces and sole remain within frame with 15 percent clear margin. No text, no extra shoes, no human body, no graphic lines. Portrait 4:5. Photograph this as a real shoe suspended in a studio on a removable transparent rig, with matte woven mesh, tiny construction irregularities, fine rubber grain, slightly imperfect light falloff, no synthetic CGI sheen. Fine film grain, softened chromatic studio gradient. Do not render imaginary technology text.

Sin imágenes de referencia adjuntas en el brief de esta toma.

Detalle del concepto ficticio Nike generado con IA
SLIDE 03 / CONCEPTO IA NO OFICIAL

DETALLE

Muestra los materiales

Recuperada de la generación en cuenta; el registro final no identifica la versión exacta del motor.

Prompt original · inglés
Use the four original identity masters of Lea as the same fictional adult woman, 29. Pale blue eyes, dark blonde loosely wavy long hair with darker roots and center part, fair uneven ivory-pink skin, oval slightly asymmetric cheeks, gently convex nose, subtle freckles, small mole on left neck. Preserve exact person and realistic healthy athletic proportions. No resemblance to any real person. Lea wears a slightly oversized retro Nike cotton sweatshirt: ecru central panel, navy shoulder panels and cuffs, small muted brick-red side inserts, one small stitched dark Nike swoosh at left chest and NO lettering. Wide charcoal cotton twill trousers with genuine heavy folds and break over the shoes. White Nike running sneakers, simple white mesh upper, black outer side swoosh, white laces and sole, thin black rubber tread; approximate generic Nike shoes, no model name or technology claims. No jewelry. Tight photographic detail of Lea sitting on the cobalt-blue plush platform: show ONLY both white Nike running shoes on floor and the lower wide charcoal trouser legs with genuine wrinkles, a small corner of blue plush seat at upper left. Crop intentionally above both knees, no face or hands in frame. Right shoe points a little outward, left shoe almost forward, natural resting foot positions, both entire shoes and ankles visible. Focus on cotton weave, laces, knit mesh, stitches, pressure creases and subtle used-sole texture; no invented label or technology. Soft off-axis flash with physically consistent contact shadows and warm dim store background, 70mm close photography. Photographic editorial realism: an actually photographed moment, believable depth and lens perspective, slight lens falloff, fine random 35mm film grain, individual hair strands, skin with restrained irregular pores, faint under-eye texture and natural slight facial asymmetry. Real textiles with weight, creases and seams. Never waxy smooth skin, perfect symmetry, plastic surfaces, CGI or hyper-sharp render edges. No generated text, signage, letters, number labels or watermarks. The only permitted brand is Nike, represented by simple swoosh marks, no slogans. Portrait 4:5, all essential limbs, faces, shoes and props comfortably in frame. ADDITIONAL REALISM DIRECTION: The last attached photograph is the exact approved fictional showroom image and the anchor for Lea's facial identity, clothing construction, photographic tone and human presence. It is an AI-created reference owned for this task, not a real person's photo. Keep its human, imperfect photographic character: faint uneven redness and under-eye shadow, individual peach fuzz, irregular tiny pores, a few flyaway strands, faint fabric lint, genuine pressure folds, knuckles and small veins, imperfect warm white balance, bounced photographer flash mixed with practical room light, believable 35-50mm depth of field, very fine sensor noise and restrained film grain. Do not apply uniform pore texture, excessive freckles, sharpened skin, plastic sheen, beauty smoothing or ultra-bright irises. The subject is between poses: relaxed gaze off camera or mid-thought, natural asymmetry, no stock-model smile. Any smile must be CLOSED-LIP so no missing or fused teeth are introduced. Preserve anatomical continuity. For a group, Lea must match the anchor while Mara and Nina stay different people matching their own masters. Only one unambiguous hand action per hand. 

Adjunta: Referencia 1 ↓. Copias WebP de las referencias sintéticas de producción.

Movimiento del concepto ficticio Nike generado con IA
SLIDE 04 / CONCEPTO IA NO OFICIAL

MOVIMIENTO

Aporta ritmo

Recuperada de la generación en cuenta; el registro final no identifica la versión exacta del motor.

Prompt original · inglés
Use the four original identity masters of Lea as the same fictional adult woman, 29. Pale blue eyes, dark blonde loosely wavy long hair with darker roots and center part, fair uneven ivory-pink skin, oval slightly asymmetric cheeks, gently convex nose, subtle freckles, small mole on left neck. Preserve exact person and realistic healthy athletic proportions. No resemblance to any real person. Lea wears a slightly oversized retro Nike cotton sweatshirt: ecru central panel, navy shoulder panels and cuffs, small muted brick-red side inserts, one small stitched dark Nike swoosh at left chest and NO lettering. Wide charcoal cotton twill trousers with genuine heavy folds and break over the shoes. White Nike running sneakers, simple white mesh upper, black outer side swoosh, white laces and sole, thin black rubber tread; approximate generic Nike shoes, no model name or technology claims. No jewelry. Full-body candid movement photograph outside the showroom on a simple pale concrete pedestrian path beside a deep green tennis-court fence, no signs or third-party marks. Lea takes a brisk natural walking stride toward image right, one foot planted and the other heel just lifting, not floating or making an exaggerated athletic jump. Both arms counter-swing naturally, relaxed hands with fingers loosely curved; do not impose which anatomical arm is in front. Face turned slightly toward camera with a spontaneous near-smile, both eyes visible. Garment fabric swings with real weight, wide trousers crease around knees, long hair moves gently in the same direction. Moderate 50mm panning photograph, background only slightly blurred, sharp face and shoes, coherent late-day single-source sunlight, honest editorial street moment. All limbs and both entire shoes in frame. Photographic editorial realism: an actually photographed moment, believable depth and lens perspective, slight lens falloff, fine random 35mm film grain, individual hair strands, skin with restrained irregular pores, faint under-eye texture and natural slight facial asymmetry. Real textiles with weight, creases and seams. Never waxy smooth skin, perfect symmetry, plastic surfaces, CGI or hyper-sharp render edges. No generated text, signage, letters, number labels or watermarks. The only permitted brand is Nike, represented by simple swoosh marks, no slogans. Portrait 4:5, all essential limbs, faces, shoes and props comfortably in frame. ADDITIONAL REALISM DIRECTION: The last attached photograph is the exact approved fictional showroom image and the anchor for Lea's facial identity, clothing construction, photographic tone and human presence. It is an AI-created reference owned for this task, not a real person's photo. Keep its human, imperfect photographic character: faint uneven redness and under-eye shadow, individual peach fuzz, irregular tiny pores, a few flyaway strands, faint fabric lint, genuine pressure folds, knuckles and small veins, imperfect warm white balance, bounced photographer flash mixed with practical room light, believable 35-50mm depth of field, very fine sensor noise and restrained film grain. Do not apply uniform pore texture, excessive freckles, sharpened skin, plastic sheen, beauty smoothing or ultra-bright irises. The subject is between poses: relaxed gaze off camera or mid-thought, natural asymmetry, no stock-model smile. Any smile must be CLOSED-LIP so no missing or fused teeth are introduced. Preserve anatomical continuity. For a group, Lea must match the anchor while Mara and Nina stay different people matching their own masters. Only one unambiguous hand action per hand. 

Adjunta: Referencia 1 ↓. Copias WebP de las referencias sintéticas de producción.

Beauty del concepto ficticio Nike generado con IA
SLIDE 05 / CONCEPTO IA NO OFICIAL

BEAUTY

Acerca al personaje

Recuperada de la generación en cuenta; el registro final no identifica la versión exacta del motor.

Prompt original · inglés
Use the four original identity masters of Lea as the same fictional adult woman, 29. Pale blue eyes, dark blonde loosely wavy long hair with darker roots and center part, fair uneven ivory-pink skin, oval slightly asymmetric cheeks, gently convex nose, subtle freckles, small mole on left neck. Preserve exact person and realistic healthy athletic proportions. No resemblance to any real person. Lea wears a slightly oversized retro Nike cotton sweatshirt: ecru central panel, navy shoulder panels and cuffs, small muted brick-red side inserts, one small stitched dark Nike swoosh at left chest and NO lettering. Wide charcoal cotton twill trousers with genuine heavy folds and break over the shoes. White Nike running sneakers, simple white mesh upper, black outer side swoosh, white laces and sole, thin black rubber tread; approximate generic Nike shoes, no model name or technology claims. No jewelry. Close head-and-shoulders beauty portrait inside the showroom. Lea turns her head a little toward lens with a real relaxed closed-lip near-smile, slight uneven eye creases, no identical teeth pattern. Her face fills upper two-thirds, both pale blue eyes visible, no hands, elbows or legs in frame. Preserve pores, tiny freckles, uneven blush, realistic lower eyelid texture, a few hair flyaways; not blemish exaggeration. Soft off-axis photographer flash, background shelves warmly blurred, some cobalt blue in lower background. Natural 85mm optical perspective, precise focus on nearer eye, gentle real depth of field. Photographic editorial realism: an actually photographed moment, believable depth and lens perspective, slight lens falloff, fine random 35mm film grain, individual hair strands, skin with restrained irregular pores, faint under-eye texture and natural slight facial asymmetry. Real textiles with weight, creases and seams. Never waxy smooth skin, perfect symmetry, plastic surfaces, CGI or hyper-sharp render edges. No generated text, signage, letters, number labels or watermarks. The only permitted brand is Nike, represented by simple swoosh marks, no slogans. Portrait 4:5, all essential limbs, faces, shoes and props comfortably in frame. ADDITIONAL REALISM DIRECTION: The last attached photograph is the exact approved fictional showroom image and the anchor for Lea's facial identity, clothing construction, photographic tone and human presence. It is an AI-created reference owned for this task, not a real person's photo. Keep its human, imperfect photographic character: faint uneven redness and under-eye shadow, individual peach fuzz, irregular tiny pores, a few flyaway strands, faint fabric lint, genuine pressure folds, knuckles and small veins, imperfect warm white balance, bounced photographer flash mixed with practical room light, believable 35-50mm depth of field, very fine sensor noise and restrained film grain. Do not apply uniform pore texture, excessive freckles, sharpened skin, plastic sheen, beauty smoothing or ultra-bright irises. The subject is between poses: relaxed gaze off camera or mid-thought, natural asymmetry, no stock-model smile. Any smile must be CLOSED-LIP so no missing or fused teeth are introduced. Preserve anatomical continuity. For a group, Lea must match the anchor while Mara and Nina stay different people matching their own masters. Only one unambiguous hand action per hand.  She is caught looking slightly away from the photographer immediately after touching a loose hair strand, but both hands are outside the crop. Her mouth is closed and relaxed; maintain the anchor face and its authentic fine texture.

Adjunta: Referencia 1 ↓. Copias WebP de las referencias sintéticas de producción.

LENTE FALSO / CURSO · LISTA DE ESPERA

Curso de
Claude

Aprende a darle instrucciones claras a Claude y a revisar lo que genera. Únete a la lista de espera: te avisaremos cuando abramos inscripciones.

Apuntarte es gratis y no te compromete a comprar.

01 / LAS PERSONAS

Quién está detrás.

Sistemas y criterio creativo.
Dos formas de hacer que una idea funcione.

Valdemar Gómez

Ingeniero de sistemas y automatización. Construye plataformas internas y soluciones con datos; desarrolló el ERP y BI de Tacos Vitali.

Natalia Bustamante

Mercadóloga y fotógrafa. Desde Eleven Ways, su estudio en San Antonio, trabaja estrategia de marca, contenido y fotografía para negocios y restaurantes.

Who is behind this: @natbus (web) · @valdevg (web)